Gaetano Paolino - Election Campaign 2025

For the candidacy of Gaetano Paolino as Mayor of Capaccio Paestum, Wave Tribe designed and managed an articulate visual and digital communication strategy, helping to transform a political vision into a clear, engaging and winning narrative.

What we realised:

• Coordinated campaign image: logo design, definition of the colour palette, design of coherent graphic materials for billboards, print, social and multimedia content.
• Integrated digital strategy: web site, management of social channels (Facebook, Instagram), editorial calendar, strategic copywriting, community management.
• Electoral materials: posters, brochures, flyers, event graphics and customised physical and digital media for each phase of the campaign.
• Political storytelling: definition of the campaign narrative, tone of voice, key messages and coordinated visual strategy.

The result: a clear, recognisable and citizen-centred campaign, culminating in the election of Gaetano Paolino as Mayor of Capaccio Paestum, thanks to an authentic, structured communication strongly rooted in the territory.