Spesa Bella Branding
Design and development of the brand identity of "SpesaBella", the new sign of the Despar organized distribution chain.
Usually the adjective "beautiful" in expressions such as "do a good shopping", or "make a good supply" indicates the large quantity of products or objects purchased / set aside.
"A good expense" is also used to indicate a substantial expense in money.
The invitation contained in the proposed naming is not to make a "good expense", but a "beautiful expense", to pass, therefore, from quantity to quality.
The naming, without the need to payoff, clearly communicates the positioning of the new sign, which intends to attract a VIP clientele and offer an exclusive selection of products
The logo is realized in a lettering that shows the name of the brand.