Spesa Bella Branding

Spesa Bella Branding


Design and development of the brand identity of "SpesaBella", the new sign of the Despar organized distribution chain.

Usually the adjective "beautiful" in expressions such as "do a good shopping", or "make a good supply" indicates the large quantity of products or objects purchased / set aside.
"A good expense" is also used to indicate a substantial expense in money.

The invitation contained in the proposed naming is not to make a "good expense", but a "beautiful expense", to pass, therefore, from quantity to quality.

The naming, without the need to payoff, clearly communicates the positioning of the new sign, which intends to attract a VIP clientele and offer an exclusive selection of products
The logo is realized in a lettering that shows the name of the brand.


  • Date: 05 November 2019