Arechi Business Club Logo

Study and graphic realisation of the Arechi Business Club logo, a reality focused on networking and composed of professionals based in Salerno and its province.

The agency created the logo. We started from the suggestion of the structure of the atom to create an image made up of connections whose shape would change into something exponentially larger.

Particular attention was also given to the lettering. The chosen font is well defined and structured but at the same time sinuous to emphasise the versatility of the services offered.

The logo is monochrome, burgundy in colour, as is the payoff immediately below.